Yeen Heard Entertainment

http://www.myspace.com/ceasealeo

http://www.myspace.com/yeenheard

http://www.myspace.com/theolodgedanextwun

http://www.myspace.com/yeenheardent

http://www.myspace.com/essensemc

http://www.myspace.com/lilblackmound


IT WAS ALL A DREAM...

AT AN EARLY AGE, MONEY WAS SOMETHING THE BOY CEASE-A-LEO TRIED TO GET ON A DAILY BASIS....

IN THE SUMMER OF 94....AT THE AGE OF 10....THE MAKINGS OF A BUSINESS MAN CAME TO LIGHT. GIVIN A BOX FULL OF CANDY BARS (SNICKERS, HERSHEY'S ETC) BY HIS OLDER COUSIN, HE QUICKLY LEARNED HOW TO "FLIP" IT AND MAKE A QUICK PROFIT. "I REMEMBER SEEING DOLLAR SIGNS NOT CANDY BARS". USING HIS GRANDMA’S EXTRA FREEZER, HE STORED THEM, AND BEGAN SELLING THEM TO THE NEIGHBORHOOD KIDS. "I WAS SELLING CANDY BARS FOR $1....WHEN THEY WERE PROBABLY WORTH 50 CENT. THEY HAD NO CHOICE, BECAUSE WE WERE TOO YOUNG TO WALK TO THE STORE BY OURSELF. EARING HIS FIRST DOLLARS......CEASE-A-LEO KNEW THAT THE BUSINESS WORLD WAS WHERE HE WAS DESTINED TO BE.

"IN LOVE WITH MUSIC SINCE AN EARLY AGE, IT WAS ANOTHER PASSION OF MINE". CEASE WAS RAPPING RUN-DMC SONGS AND BEAT BOXING, BEFORE HE KNEW HOW TO READ. INFLUENCED ALOT BY HIS UNCLE, HE BEGAN PLAYING AROUND WITH OLD LP'S THAT LAID AROUND HIS UNCLE LOUIE'S ROOM. "I REMEMBER HE HAD THESE OLD PIONEER TURNTABLES JUST LAYING AROUND...AND I WOULD PLAY LP'S AND TRY TO SCRATCH LIKE THE DJS ON TV". HE DID THIS SO MUCH THAT ONE DAY HE SEVERLY SCRATCHED ONE OF THE RECORDS, AND GOT "WHOOPED" BY HIS UNCLE. "THAT WAS THE FIRST TIME I REALIZED HE DIDNT HAVE THE “RIGHT” TURNTABLES". HIS UNCLE SOON SAW HIS INTEREST AND LATER BOUGHT ONE. "I REMEMBER THE DAY HE GOT IT...I PLAYED THE FAT BOYS LP “FAT BOYS ARE BACK”, ALL DAY LONG!”

THAT WAS THE BEGINING OF THE VISION.....

HE SOON BEGAN TO POLISH HIS SKILLS, BOTH RAPPING, PLAYING WITH TURNTABLES, EVEN MAKING MUSIC VIDEOS. "I USED TO SHOOT MY OWN MUSIC VIDEOS FOR SONGS WITH A VIDEO CAMERA". AROUND THIS TIME HE AND HIS COUSIN BEGAN MAKING MIXTAPES WITH OLD RADIOS. "WE WOULD RECORD ALL THE HIT SONGS OFF THE RADIO...MAKE A MIX AND SELL THEM. I USED TO SELL THEM FOR 5 BUCKS".

AS THE YEARS PASSED….CEASE KEPT RAPPING, AND BATTLING OTHER KIDS IN SCHOOL; MIDDLE SCHOOL THAT IS. “I USED TO RAP AGAINST OTHER GUYS AFTER SCHOOL JUST PLAYIN AROUND, UNTIL ONE DAY SOMEBODY TOLD ME I HAD SKILLS”. THAT SOMEBODY TURNED OUT TO BE HIS LONG-TIME BEST FRIEND AND “COUSIN”. “HE USED TO CARRY AROUND HIS RADIO ALL THE TIME, BUMPIN MUSIC…..WE WOULD RAP TO THE BEATS THAT WERE PLAYIN.
IT WAS BY THIS TIME THAT CEASE-A-LEO DISCOVERED A NEW HUSTLE…..MIX CD’S. IN THE SUMMER OF 98, HIS UNCLE ONCE AGAIN HELPED HIS VISION BUY PUCHASING A CD BURNER FOR HIS COMPUTER. “WHEN HE BOUGHT IT…I COULDN’T GET ENOUGH OF IT”.

CEASE BEGAN MAKING MIX CD’S AND SELLING THEM AT SCHOOL. “THERE WERE NIGHTS WHERE I WOULD STAY UP UNTIL 2 IN THE MORNING MAKING CD’S BECAUSE THE BURNING SPEED WAS SO SLOW”. “I WOULD FILL UP MY BOOK BAG WITH ABOUT 50 CD’S…NO BOOKS…..AND BE SOLD OUT BY THE END OF LUNCH.” CEASE ALSO STARTED TO DO THINGS THAT MOST DJ’S DIDN’T AT THE TIME…..TAKE PERSONAL REQUESTS. HAVING PEOPLE MAKE AN ENTIRE LIST, AND IN A 24 HR TURNAROUND, HAVE THE CD READY TO GO. “PEOPLE LOVED THAT”. “AT THAT TIME, NO ONE WAS DOING THAT AT MY AGE....AND IN SCHOOL? IT WAS UNHEARD OF.” IT BECAME SO SUCCESSFUL AND WELL KNOWN THROUGHOUT SCHOOL THAT EVEN TEACHERS AND ADMINISTRATORS WERE BUYING AND REQUESTING CD’S. “I REMEMBER I MADE A BEST OF EARTH, WIND AND FIRE MIX FOR A MY MATH TEACHER….AND SHE PAID ME 10 BUCKS!”

AS HIS HIGH SCHOOL YEARS PROGRESSED SO DID HIS POPULARITY. HE WAS A STAR TRACK ATHLETE AND VOLLEYBALL PLAYER…..YES VOLLEYBALL! “PEOPLE DIDN’T SEE WHY I PLAYED VOLLEYBALL….I WAS GOOD AT IT, AND I WAS TOO SCARED TO GET HIT IN FOOTBALL”, HE LAUGHS. CEASE BECAME A FIXTURE AT ALL SCHOOL FUNCTIONS, UNTIL ONE DAY HIS JUNIOR YEAR A FELLOW SCHOOL MATE ASKED HIM FOR HIS HELP. “HE ASKED ME TO HELP DJ A PEP RALLY…I WAS LIKE FA REAL?” WITH A GYM PACKED OF 5000 KIDS…..CEASE HELPED ROCKED THE PLACE….AND DJ CEASE-A-LEO OFFICALLY CAME TO LIFE. HE DID SUCH A GREAT JOB THAT THE SCHOOL’S ATHLETIC DIRECTOR ASKED HIM IF HE WOULD DO IT FOR EVERY SCHOOL FUNCTION. “I DID PEP RALLYS, BASKETBALL GAMES…ALL TYPES OF STUFF”…. “ANYTIME THERE WAS SOMETHING IN THE GYM I WAS THERE!”

BY HIS SENIOR YEAR DJ CEASE-A-LEO BECAME WELL KNOWN ON AND OFF CAMPUS. LOCAL “D-BOYS” WERE REQUESTING CD’S AND EVEN WILLING TO PAY MORE FOR IT. “I HAD GUYS GIVING ME $20 A CD, AND REALLY DIDN’T CARE WHAT WAS ON IT AS LONG AS IT WAS SLOWED DOWN.” SLOWED DOWN (OR SCREWED) MUSIC STARTED IN TEXAS WITH DJ SCREW, AND SLOWED MOVED ACROSS THE SOUTH TO FLORIDA. IT HIT THE ORLANDO MUSIC SCENE IN THE MID TO LATE 90’S. “I WASN’T REALLY ON IT AT FIRST, BUT WHATEVER IT TOOK TO SELL CD’S…I WAS DOWN”. CEASE STARTED TO THROW PARTIES AND BEGAN DJING FOR FRIENDS FUNCTIONS. “I THREW A POOL PARTY FOR SENIOR SKIP DAY ONE TIME….AND IT WAS OFF THE CHAIN.” STILL RAPPING, CEASE BEGAN FREESTYLING FOR LOCAL DJ’S AND IN SOME CASES WOULD MAKE IT ON TO MIXTAPES. “DJ NICE WAS ONE OF THE FIRST ONES TO LET ME START RAPPING, ALONG WITH DJ RON WHO WAS A FATHER OF A FRIEND OF MINE.”

THE NEXT STEP IN THE WORLD OF CEASE-A-LEO WAS GOING OFF TO COLLEGE. HE LEFT AND BEGAN POLISHING HIS SKILLS IN ANOTHER ASPECT OF MUSIC…..PRODUCTION. WORKING WITH LOCAL ARTIST, A LOT WHO BECAME CLOSE FRIENDS, CEASE STARTED MAKING MOVES. HE WAS HELPING ARTIST CREATE SONGS, AS WELL AS WHOLE MIXTAPES. ALONG WITH MUSIC, CEASE BEGAN HUSTLING SNEAKERS TO THE POINT WHERE HE BECAME WELL KNOWN FOR THAT AS WELL. “I USED TO HAVE A DORM ROOM FULL OF SNEAKERS AND NEXT TO THAT.... A BAG OF CD’S.”

IT WASN’T UNTIL HE TRANSFERED SCHOOLS, UNTIL HE SAW HIS GREATEST VISION…YEEN HEARD ENTERTAINMENT.

“IT WAS SOMETHING THAT I ALWAYS THOUGHT ABOUT BUT NEVER TOOK SERIOUS. I WAS SITTING AROUND AND SAID TO MYSELF, I’M GONNA TAKE THIS MUSIC THING “REALLY” SERIOUS…AND YEEN HEARD WAS BORN”

DEDICATED TO ALL GENRES OF MUSIC……YEEN HEARD ENTERTAINMENT IS DETERMINED TO BE A FORCE IN THE RAP GAME OVER TIME.

“JUST GIVE YA BOY SOME TIME….AND YOU GON SEE!”